2020 Colors
A comprehensive guide to hex color #000073

About hex color #000073 - near-Navy blue

Hex color #000073 looks similar to "Navy blue". It's described as "blue". When people from western culture see blue in marketing, they might associate it with: peace, appetite-curbing, a sense of security or trust, finance, and widely-used. The color typically isn't associated with clothing. McDonald’s is using a color close to Navy blue in their branding. (Explore brands using Navy blue).

In RGB colorspace, the hexadecimal color #000073 is created using 0% red, 0% green, and 45.1% blue. In CMYK colorspace, you can make the color using 100% cyan, 100% magenta, 0% yellow, and 54.9% black.
 

RGB Composition
   
0%
 
0%
 
45.1%
   
    R   G   B    
CMYK Composition
 
100%
 
100%
 
0%
54.9%
 
  C   M   Y   K  

#000073 is made up of R: 0, G: 0, B: 115 in RGB colorspace and C: 100, M:100, Y:0, K:54.9 in CMYK colorspace. Its decimal value is 115 and the closest web-safe color code to it is #000066. Its closest named color is "Navy blue". White should be used ontop of #000073 to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #000073. If you're a programmer, view the code snippets section for prepared language syntax.

hex #000073
Websafe hex #000066
rgb 0, 0, 115
rgb percent (%) 0%, 0%, 44.92%
rgba R: 0, G: 0, B: 115, A: 1.0
CMYK C: 100, M:100, Y:0, K:54.9
hsv 240, 100, 22.55
hsb 240, 100, 45.1
luma 12.995
Black or white text? #ffffff
Adobe RGB 1, 0, 112
Closest named color Navy blue
Hunter-Lab 11.13, 31.26, -82.72
CIE-L*ab 10.83, 44, -59.92
CIE-L*Ch(ab) 10.83, 74.34, 306.29
CIE-L*uv 10.83, -3.15, -43.72°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #000073. These color palettes have been mathematically proven to pair well in designs.
 

Complimentary

The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #000073 and the second color is called the "compliment" #737300.

Design Tip: Complimentary colors do the job if you want an element to really stand out!

#737300
#000073

Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #000073 is paired with the two colors to the left and the right of compliment color #737300.

Design Tip: If you're new to designing, basing your color choices off the Split Complimentary color scheme is a good idea; it's not as easy to mess up the color pairing when it's being used.

#397300
#000073
#733900

Triadic

The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: Similar to the Split Complimentary color scheme, it's smart to use the secondary colors for accents and highlights.

#007300
#000073
#730000

Tetradic

The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: Find balance between the warm and cold colors if you desire to use the Tetradic color scheme in your design.

#007373
#737300
#730000
#000073

Analagous

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: This color scheme typically doesn't produce tension as all three colors tend to be either warm or cold.

#003973
#000073
#390073

When designing or marketing products, especially on a worldwide platform like Amazon, color is important. This section contains links to Amazon products that have some relation to one of the attributes of the color #000073: "health care".
 

Please note that 2020 Colours will receive commission for purchases made through the affiliate links above. This page's Amazon links are paid advertisements and are not endoresements or reviews of the product.

Seeing darker, lighter, and tinted variations of the hex color #000073 can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
 

Darker shades

Darker shades are produced by blending #000073 with black #000000.

#000017
#000022
#00002e
#000039
#000045
#000050
#00005c
#000067

Lighter shades

Lighter shades are produced by blending #000073 with white #FFFFFF.

#33338f
#4c4c9d
#6666ab
#7f7fb9
#9999c7
#b2b2d5
#cccce3
#e5e5f1

Tones

Tones are produced by blending #000073 with gray #808080.

#66667d
#59597c
#4c4c7a
#404079
#333378
#262676
#191975
#0c0c74

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #000073 as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #000073 on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #000073 could potentially look inside each of them, given perfect conditions. For example, #000073 appears as #16006e when in old daylight and as #000e8c when in white fluorescent.

Incandescent/tungsten
Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #000073

#000073 might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Navy blue
Dark imperial blue
Dark blue
Phthalo blue
Midnight blue
Royal blue
Cadmium blue
Resolution blue

Furthest named colors to #000073

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #000073. Click on the colors to explore their unique information.

White
Baby powder
Lotion
Milk
Snow
Tooth
Ivory
Mint cream

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #000073, or a color similar, can help you in determining whether the color is appropriate to your design.

McDonald’s uses the color #05007b

#05007b
#2bb3f3
#47bc00
#865200
#9748a8
#bf0c0c
#e76a05
#ffc600
Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #000073
Java new Color(0, 0, 115)
.NET Color.FromArgb(255, 0, 0, 115);
Objective-C [UIColor colorWithRed:0 green:0 blue:0.451 alpha:1.00000];
OpenGL glColor3f(0f, 0f, 0.451f);
Swift UIColor(red:0, green:0, blue:0.451, alpha:1.00000)
GameMaker Language (GML) $730000
Python Color('#000073')

This useful chart contains technical information about the hexadecimal color #000073. For example, the direct decimal conversion is 115 while the individual RGB conversions are: 0, 0, 115.

BaseRedGreenBlue
Binary000000000000000001110011
Hex000073
Octal00163
Decimal00115

If you're considering using #000073 in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #000073 colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #000073 on a solid black (#000000) background.

This text is hex color #000073 on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #000073 background.

This text is solid white (#ffffff) on a solid hex color #000073 background.

This text is hex color #000073 on a striped black (#000000) and white (#ffffff) background.

This text is hex color #000073 on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #000073 and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #000073 and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #000073.

Buttons

The HTML and CSS used to create these elements comes from w3schools.com.
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