2020 Colors
A comprehensive guide to hex color #00009d

About hex color #00009d - near-Duke blue

Hex color #00009d is a variation of "Duke blue". It's categorized as "blue". When people spot the color blue in brand logos, they might associate it with: peace, coldness, a sense of security or trust, finance, and widely-used. The color typically isn't associated with clothing. MLB and London Underground are using a color close to Duke blue in their branding. (Explore brands using Duke blue).

In RGB colorspace, the hexadecimal color #00009d is created using 0% red, 0% green, and 61.6% blue. In CMYK colorspace, you can make the color using 100% cyan, 100% magenta, 0% yellow, and 38.4% black.
 

RGB Composition
   
0%
 
0%
 
61.6%
   
    R   G   B    
CMYK Composition
 
100%
 
100%
 
0%
38.4%
 
  C   M   Y   K  

#00009d is made up of R: 0, G: 0, B: 157 in RGB colorspace and C: 100, M:100, Y:0, K:38.43 in CMYK colorspace. Its decimal value is 157 and the closest web-safe color code to it is #000099. Its closest named color is "Duke blue". White should be used ontop of #00009d to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #00009d. If you're a programmer, view the code snippets section for prepared language syntax.

hex #00009d
Websafe hex #000099
rgb 0, 0, 157
rgb percent (%) 0%, 0%, 61.33%
rgba R: 0, G: 0, B: 157, A: 1.0
CMYK C: 100, M:100, Y:0, K:38.43
hsv 240, 100, 30.78
hsb 240, 100, 61.57
luma 17.741
Black or white text? #ffffff
Adobe RGB 2, 0, 153
Closest named color Duke blue
Hunter-Lab 15.6, 43.84, -116.01
CIE-L*ab 17.62, 55.12, -75.07
CIE-L*Ch(ab) 17.62, 93.14, 306.29
CIE-L*uv 17.62, -5.13, -71.1°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #00009d. These color palettes have been mathematically proven to pair well in designs.
 

Complimentary

The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #00009d and the second color is called the "compliment" #9d9d00.

Design Tip: It's not a good idea to use one of these colors for text and the other for the background.

#9d9d00
#00009d

Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #00009d is paired with the two colors to the left and the right of compliment color #9d9d00.

Design Tip: The two secondary colors make for great accent and highlight colors in your design.

#4e9d00
#00009d
#9d4e00

Triadic

The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: Similar to the Split Complimentary color scheme, it's smart to use the secondary colors for accents and highlights.

#009d00
#00009d
#9d0000

Tetradic

The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: To successfuly incorpoate Tetradic colors in your designs, you'll need to plan carefully.

#009d9d
#9d9d00
#9d0000
#00009d

Analagous

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: Finding the right contrast may prove to be a challenge when working with Analagous colors.

#004e9d
#00009d
#4e009d

Seeing darker, lighter, and tinted variations of the hex color #00009d can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
 

Darker shades

Darker shades are produced by blending #00009d with black #000000.

#00001f
#00002f
#00003e
#00004e
#00005e
#00006d
#00007d
#00008d

Lighter shades

Lighter shades are produced by blending #00009d with white #FFFFFF.

#3333b0
#4c4cba
#6666c4
#7f7fce
#9999d7
#b2b2e1
#cccceb
#e5e5f5

Tones

Tones are produced by blending #00009d with gray #808080.

#666685
#595988
#4c4c8b
#40408e
#333391
#262694
#191997
#0c0c9a

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #00009d as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #00009d on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #00009d could potentially look inside each of them, given perfect conditions. For example, #00009d appears as #2a0096 when in northern sky daylight and as #1f009c when in daylight fluorescent.

Incandescent/tungsten
Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #00009d

#00009d might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Duke blue
Dark blue
Cadmium blue
Zaffre
Phthalo blue
Blue (Pantone)
Neon blue
Navy blue

Furthest named colors to #00009d

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #00009d. Click on the colors to explore their unique information.

Yellow
Lemon glacier
Lemon
Neon yellow
Yellow Sunshine
Cadmium yellow
Christmas yellow
Yellow rose

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #00009d, or a color similar, can help you in determining whether the color is appropriate to your design.

MLB uses the color #000088

#000088
#cc0000
  

London Underground uses the color #000099

#000099
#cc3333
  
Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #00009d
Java new Color(0, 0, 157)
.NET Color.FromArgb(255, 0, 0, 157);
Objective-C [UIColor colorWithRed:0 green:0 blue:0.6157 alpha:1.00000];
OpenGL glColor3f(0f, 0f, 0.6157f);
Swift UIColor(red:0, green:0, blue:0.6157, alpha:1.00000)
GameMaker Language (GML) $9D0000
Python Color('#00009d')

This useful chart contains technical information about the hexadecimal color #00009d. For example, the direct decimal conversion is 157 while the individual RGB conversions are: 0, 0, 157.

BaseRedGreenBlue
Binary000000000000000010011101
Hex00009d
Octal00235
Decimal00157

If you're considering using #00009d in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #00009d colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #00009d on a solid black (#000000) background.

This text is hex color #00009d on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #00009d background.

This text is solid white (#ffffff) on a solid hex color #00009d background.

This text is hex color #00009d on a striped black (#000000) and white (#ffffff) background.

This text is hex color #00009d on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #00009d and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #00009d and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #00009d.

Buttons

The HTML and CSS used to create these elements comes from w3schools.com.
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