2020 Colors
A comprehensive guide to hex color #001440

About hex color #001440 - Cetacean blue

Hex color #001440 is commonly known by the name "Cetacean blue". It's described as "blue". When people from western culture see blue in ads, they may think of some of the following attributes: serenity, appetite-curbing, human life, energy, and maturity. It's rarely tied to food and restaurants. Oktopost, Xavier University, and 7 others are using a color close to Cetacean blue in their branding. (Explore brands using Cetacean blue).

In RGB colorspace, the hexadecimal color #001440 is created using 0% red, 7.8% green, and 25.1% blue. In CMYK colorspace, you can make the color using 100% cyan, 68.8% magenta, 0% yellow, and 74.9% black.
 

RGB Composition
   
0%
 
7.8%
 
25.1%
   
    R   G   B    
CMYK Composition
 
100%
 
68.8%
 
0%
74.9%
 
  C   M   Y   K  

#001440 is made up of R: 0, G: 20, B: 64 in RGB colorspace and C: 100, M:68.75, Y:0, K:74.9 in CMYK colorspace. Its decimal value is 5184 and the closest web-safe color code to it is #000033. This color is named "Cetacean blue". White should be used ontop of #001440 to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #001440. If you're a programmer, view the code snippets section for prepared language syntax.

hex #001440
Websafe hex #000033
rgb 0, 20, 64
rgb percent (%) 0%, 7.81%, 25%
rgba R: 0, G: 20, B: 64, A: 1.0
CMYK C: 100, M:68.75, Y:0, K:74.9
hsv 221.25, 100, 12.55
hsb 221.25, 100, 25.1
luma 18.972
Black or white text? #ffffff
Adobe RGB 15, 27, 65
Closest named color Cetacean blue
Hunter-Lab 9.33, 6.77, -26.45
CIE-L*ab 7.86, 12.77, -30.27
CIE-L*Ch(ab) 7.86, 32.85, 292.88
CIE-L*uv 7.86, -3.71, -20.36°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #001440. These color palettes have been mathematically proven to pair well in designs.
 

Complimentary

The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #001440 and the second color is called the "compliment" #402b00.

Design Tip: It's not unusual for complimentary colors to appear jarring given their contrast, so be sure to tweak vibrancies to your liking.

#402b00
#001440

Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #001440 is paired with the two colors to the left and the right of compliment color #402b00.

Design Tip: The Split Complimentary color scheme offers most of the contrast of the Complimentary Color scheme but without being as intense.

#344000
#001440
#400b00

Triadic

The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: This color scheme tends to produce colors that are quite vibrant, regardless of saturation.

#144000
#001440
#400014

Tetradic

The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: Find balance between the warm and cold colors if you desire to use the Tetradic color scheme in your design.

#00402b
#402b00
#400014
#001440

Analagous

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: Analagous colors often appear in nature. If you're designing with the outdoors in mind, keep this color harmony at your disposal.

#003440
#001440
#0b0040

Seeing darker, lighter, and tinted variations of the hex color #001440 can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
 

Darker shades

Darker shades are produced by blending #001440 with black #000000.

#00040c
#000613
#000819
#000a20
#000c26
#000e2c
#001033
#001239

Lighter shades

Lighter shades are produced by blending #001440 with white #FFFFFF.

#334366
#4c5a79
#66728c
#7f899f
#99a1b2
#b2b8c5
#ccd0d8
#e5e7eb

Tones

Tones are produced by blending #001440 with gray #808080.

#666a73
#595f6c
#4c5466
#404a60
#333f59
#263453
#19294c
#0c1e46

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #001440 as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #001440 on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #001440 could potentially look inside each of them, given perfect conditions. For example, #001440 appears as #0a133d when in old daylight and as #001548 when in cool fluorescent.

Incandescent/tungsten
Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #001440

#001440 might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Cetacean blue
Maastricht Blue
Oxford blue
Prussian blue
Space cadet
Royal blue
Dark gunmetal
Dark jungle green

Furthest named colors to #001440

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #001440. Click on the colors to explore their unique information.

White
Baby powder
Lotion
Snow
Tooth
Milk
Ivory
Ghost white

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #001440, or a color similar, can help you in determining whether the color is appropriate to your design.

Firefox uses the color #002147

#002147
#00539f
#0095dd
#331e54
#e66000
#ff9500
#ffcb00
 

Redox uses the color #0a2239

#0a2239
#01b287
#854c9e
#e5505a
#ff9f1c
   

LastPass uses the color #0c2340

#000000
#0c2340
#00a3e0
#333f48
#af0809
#d32d27
#d9e1e2
#ede04b

Oxford University Press uses the color #002147

#000000
#666666
#002147
 

Oktopost uses the color #001f2d

#001f2d
#008fd4
#696969
#cccccc
#eeeeee
   

Xavier University uses the color #0c2340

#0c2340
#0099cc
#9ea2a2
 

Georgia Southern University uses the color #041e42

#041e42
#a99260
  

UCSF uses the color #052049

#052049
#178ccb
#18a3ac
#90bd31
#f48024
   

Channel 4 uses the color #051736

#000000
#335238
#051736
#2e1f54
#4a8594
#52057f
#598c14
#706357
#b0a696
#bf033b
#dbe0e3
#dbeede
#ed3b21
#f00a36
#ff6908
#ffc719
Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #001440
Java new Color(0, 20, 64)
.NET Color.FromArgb(255, 0, 20, 64);
Objective-C [UIColor colorWithRed:0 green:0.0784 blue:0.251 alpha:1.00000];
OpenGL glColor3f(0f, 0.0784f, 0.251f);
Swift UIColor(red:0, green:0.0784, blue:0.251, alpha:1.00000)
GameMaker Language (GML) $401400
Python Color('#001440')

This useful chart contains technical information about the hexadecimal color #001440. For example, the direct decimal conversion is 5184 while the individual RGB conversions are: 0, 20, 64.

BaseRedGreenBlue
Binary000000000001010001000000
Hex001440
Octal024100
Decimal02064

If you're considering using #001440 in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #001440 colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #001440 on a solid black (#000000) background.

This text is hex color #001440 on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #001440 background.

This text is solid white (#ffffff) on a solid hex color #001440 background.

This text is hex color #001440 on a striped black (#000000) and white (#ffffff) background.

This text is hex color #001440 on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #001440 and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #001440 and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #001440.

Buttons

The HTML and CSS used to create these elements comes from w3schools.com.
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