2020 Colors
A comprehensive guide to hex color #004f81

About hex color #004f81 - near-Dark cerulean

Hex color #004f81 is very close to "Dark cerulean". It's labeled as "blue". When people from western culture see blue in marketing, they might associate it with: serenity, coldness, a sense of security or trust, finance, and widely-used. It's rarely tied to food and restaurants. Fiskars, Arriva, and 9 others are using a color close to Dark cerulean in their branding. (Explore brands using Dark cerulean).

In RGB colorspace, the hexadecimal color #004f81 is created using 0% red, 31% green, and 50.6% blue. In CMYK colorspace, you can make the color using 100% cyan, 38.8% magenta, 0% yellow, and 49.4% black.
 

RGB Composition
   
0%
 
31%
 
50.6%
   
    R   G   B    
CMYK Composition
 
100%
 
38.8%
 
0%
49.4%
 
  C   M   Y   K  

#004f81 is made up of R: 0, G: 79, B: 129 in RGB colorspace and C: 100, M:38.76, Y:0, K:49.41 in CMYK colorspace. Its decimal value is 20353 and the closest web-safe color code to it is #006699. Its closest named color is "Dark cerulean". White should be used ontop of #004f81 to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #004f81. If you're a programmer, view the code snippets section for prepared language syntax.

hex #004f81
Websafe hex #006699
rgb 0, 79, 129
rgb percent (%) 0%, 30.86%, 50.39%
rgba R: 0, G: 79, B: 129, A: 1.0
CMYK C: 100, M:38.76, Y:0, K:49.41
hsv 203.26, 100, 25.29
hsb 203.26, 100, 50.59
luma 60.95
Black or white text? #ffffff
Adobe RGB 45, 80, 126
Closest named color Dark cerulean
Hunter-Lab 26.79, -0.43, -32.14
CIE-L*ab 32.21, -0.64, -33.88
CIE-L*Ch(ab) 32.21, 33.89, 268.91
CIE-L*uv 32.21, -19.88, -45.68°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #004f81. These color palettes have been mathematically proven to pair well in designs.
 

Complimentary

The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #004f81 and the second color is called the "compliment" #813100.

Design Tip: It's not unusual for complimentary colors to appear jarring given their contrast, so be sure to tweak vibrancies to your liking.

#813100
#004f81

Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #004f81 is paired with the two colors to the left and the right of compliment color #813100.

Design Tip: If you're new to designing, basing your color choices off the Split Complimentary color scheme is a good idea; it's not as easy to mess up the color pairing when it's being used.

#817100
#004f81
#81000f

Triadic

The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: Similar to the Split Complimentary color scheme, it's smart to use the secondary colors for accents and highlights.

#4f8100
#004f81
#81004f

Tetradic

The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: The Tetradic color scheme is a highly-aggressive color scheme as all four colors fight for dominance.

#008131
#813100
#81004f
#004f81

Analagous

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: This color scheme typically doesn't produce tension as all three colors tend to be either warm or cold.

#008171
#004f81
#000f81

When designing or marketing products, especially on a worldwide platform like Amazon, color is important. This section contains links to Amazon products that have some relation to one of the attributes of the color #004f81: "a sense of security or trust".
 

Please note that 2020 Colours will receive commission for purchases made through the affiliate links above. This page's Amazon links are paid advertisements and are not endoresements or reviews of the product.

Seeing darker, lighter, and tinted variations of the hex color #004f81 can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
 

Darker shades

Darker shades are produced by blending #004f81 with black #000000.

#000f19
#001726
#001f33
#002740
#002f4d
#00375a
#003f67
#004774

Lighter shades

Lighter shades are produced by blending #004f81 with white #FFFFFF.

#33729a
#4c83a6
#6695b3
#7fa7c0
#99b8cc
#b2cad9
#ccdbe5
#e5edf2

Tones

Tones are produced by blending #004f81 with gray #808080.

#667680
#597180
#4c6c80
#406780
#336280
#265d80
#195880
#0c5380

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #004f81 as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #004f81 on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #004f81 could potentially look inside each of them, given perfect conditions. For example, #004f81 appears as #004f88 when in old direct sunlight at noon and as #0053a1 when in white fluorescent.

Incandescent/tungsten
Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #004f81

#004f81 might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Dark cerulean
Midnight blue
Medium electric blue
Blue sapphire
Dark imperial blue
Philippine indigo
Sea blue
Dark powder blue

Furthest named colors to #004f81

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #004f81. Click on the colors to explore their unique information.

Yellow
White
Lemon glacier
Lemon
Neon yellow
Yellow Sunshine
Baby powder
Cadmium yellow

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #004f81, or a color similar, can help you in determining whether the color is appropriate to your design.

Connexxion uses the color #016773

#016773
#d2ea32
  

Arriva uses the color #004d73

#004d73
#00334e
#007fdb
#11862f
#832561
#848a8c
#bfca02
#dbebfa

University of Texas uses the color #005f86

#005f86
#333f48
#382f2d
#43695b
#bf5700
#d6d2c4
#f2a900
 

Fiskars uses the color #005172

#000000
#55601c
#955214
#005172
#ff8e00
   

University at Buffalo uses the color #006570

#006570
#002f56
#005bbb
#00a69c
#2f9fd0
#666666
#6da04b
#990000
#ad841f
#e4e4e4
#e56a54
#ebec00
#ffc72c
   

American Red Cross uses the color #004b79

#000000
#004b79
#0091cd
#537b35
#56a0d3
#6d6e70
#7f181b
#8ec06c
#9f9fa3
#b4a996
#c4dff6
#d7d7d8
#d7d7d8
#ecb731
#ed1b2e
 

Arriva Danmark uses the color #004d73

#004d73
#00334e
#007fbd
#dbebfa

Dealhack uses the color #095280

#095280
#00a1f1
  

Airbus uses the color #005670

#005670
#00205b
#0077c8
#0085ad
#008eaa
#009f4d
#4298b5
#48a9c5
#74d2e7
#84bd00
#8db9ca
#a51890
#da1884
#e4002b
#efdf00
#fe5000

WordPress.com uses the color #005082

#005082
#0087be
#00aadc
#2e4453
#3d596d
#4ab866
#4f748e
#668eaa
#78dcfa
#87a6bc
#a8bece
#d54e21
#d94f4f
#e9eff3
#e9eff3
#f0821e
#f0b849
#f3f6f8
  

Pandora uses the color #005483

#005483
   
Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #004f81
Java new Color(0, 79, 129)
.NET Color.FromArgb(255, 0, 79, 129);
Objective-C [UIColor colorWithRed:0 green:0.3098 blue:0.5059 alpha:1.00000];
OpenGL glColor3f(0f, 0.3098f, 0.5059f);
Swift UIColor(red:0, green:0.3098, blue:0.5059, alpha:1.00000)
GameMaker Language (GML) $814F00
Python Color('#004f81')

This useful chart contains technical information about the hexadecimal color #004f81. For example, the direct decimal conversion is 20353 while the individual RGB conversions are: 0, 79, 129.

BaseRedGreenBlue
Binary000000000100111110000001
Hex004f81
Octal0117201
Decimal079129

If you're considering using #004f81 in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #004f81 colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #004f81 on a solid black (#000000) background.

This text is hex color #004f81 on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #004f81 background.

This text is solid white (#ffffff) on a solid hex color #004f81 background.

This text is hex color #004f81 on a striped black (#000000) and white (#ffffff) background.

This text is hex color #004f81 on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #004f81 and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #004f81 and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #004f81.

Buttons

The HTML and CSS used to create these elements comes from w3schools.com.
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