Brandeis blue (#0070ff) color information

Hex color #0070ff can simply be referred to as "Brandeis blue". This color is described as "generic blue". When people from western culture see this color, Brandeis blue (#0070ff), used in advertising materials, the following may come to mind: peace, coldness, human life, finance, and widely-used. Colors labeled as "generic blue" are rarely tied to clothing.

Breakdown of #0070ff

#0070ff is made up of (0, 112, 255) in RGB colorspace and (100.00, 56.08, 0.00, 0.00) in CMYK colorspace. Its decimal value is 28927 and the closest web-safe color code to it is #0066ff. White should be used ontop of #0070ff to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #0070ff. If you're a programmer, view the code snippets section for prepared language syntax.

hex #0070ff luma #94.56
Websafe hex #0066ff Black/white pairing White
rgb rgb(0, 112, 255) Adobe RGB (64.00, 112.00, 251.00)
rgb percent (%) rgb(0%, 44%, 100%) Closest named color Brandeis blue
rgba rgba(0.0, 112.0, 255.0, 1.0) Hunter-Lab (43.59, 24.72, -107.79)
cmyk cmyk(100.00, 56.08, 0.00, 0.00) CIE-L*ab (50.69, 28.58, -77.46)
hsv hsv(213.60, 100.00, 50.00) CIE-L*Ch(ab) (50.69, 82.56, 290.25)
hsb hsb(213.60, 100.00, 100.00) CIE-L*uv (50.69, -24.93, -120.81)
RGB COMPOSITION
CMYK Composition

Stock Photos

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Compliments of #Brandeis blue (#0070ff)

There are two colors that make up the Complimentary color scheme. Opposites of one another in the color spectrum, one color is referred to as the "base" #0070ff while the second is the "compliment" #ff8c00.

If you're new to designing, basing your color choices off the Split Complimentary color scheme is a good idea; it's not as easy to mess up the color pairing when it's being used.

Split Compliments of #Brandeis blue (#0070ff)

There are three colors that make up the Split Complimentary color scheme. The base color #0070ff is paired with the two colors on either side of the compliment color #ff8c00.

If you're new to designing, basing your color choices off the Split Complimentary color scheme is a good idea; it's not as easy to mess up the color pairing when it's being used.

Triadic Colors of Brandeis blue (#0070ff)

There are three colors that make up the Triadic color scheme. A color wheel would show all three of these spaced evenly (120°) apart.

Similar to the Split Complimentary color scheme, it's smart to use the secondary colors for accents and highlights.

Tetradic Colors of Brandeis blue (#0070ff)

Fours colors make up the Tetradic color scheme. All four colors are spaced evenly (90°) apart when visualized on a color wheel.

The Tetradic color scheme is a highly-aggressive color scheme as all four colors fight for dominance.

Analagous Colors of Brandeis blue (#0070ff)

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Finding the right contrast may prove to be a challenge when working with Analagous colors.

Lighter variations of #0070ff

Lighter shades are produced by blending #0070ff with white

Brandeis blue (#0070ff)'s Darker shades

Darker shades of #0070ff can be created by blending the color with different amounts of black.

Brandeis blue (#0070ff)'s Tones

When you combine pure gray with this color, #0070ff, tones are produced.

Brandeis blue (#0070ff) Gradients

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #0070ff as the base color. The secondary colors come from the section above.

#0070ff → #ff8c00
#0070ff → #4c9aff
#0070ff → #ffffff
#0070ff → #0c00ff
#0070ff → #004399
#0070ff → #00f2ff

#0070ff in different lighting conditions

Seeing #0070ff on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #0070ff could potentially look inside each of them, given perfect conditions.

Named colors and Paints related to #0070ff

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated.

#0070ffmight be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

#0070ff popular opposites

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from#0070ff. Click on the colors to explore their unique information.

#0070ff in coding

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

Language Syntax
HTML, CSS #0070ff
Java new Color(0, 112, 255);
.NET Color.FromArgb(255, 0, 112, 255);
Objective-C [UIColor colorWithRed:0 green:112 blue:255 alpha:1.00000];
OpenGL glColor3f(0f, 112f, 255f);
Swift UIColor(red:0, green:112, blue:255, alpha:1.00000)
GameMaker Language (GML) $ff7000
Python Color('#0070ff')

Base Conversions of hex color #0070ff

This useful chart contains technical information about the hexadecimal color #0070ff. For example, the direct decimal conversion is 28927 while the individual RGB conversions are: 0, 112, 255.

Red Green Blue
Binary 00000000 01110000 11111111
Hex 00 70 ff
Octal 0 160 377
Decimal 0 112 255

#0070ff Icons

If you're considering using #0070ff in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Color Brandeis blue (#0070ff) on different backgrounds

We learned earlier that White-colored text should be used on a #0070ff colored background for best readability. But, you can be the judge of that by looking at the examples below. Accessibility is an important aspect of (web) design that is many a developer's afterthought.

To learn more about accessible colors, read Google's article covering best practices and principals.

This text is hex color #0070ff on a solid black (#000000) background.
This text is hex color #0070ff on a solid white (#ffffff) background.
This text is solid black (#000000) on a solid hex color #0070ff background.
This text is solid white (#ffffff) on a solid hex color #0070ff background.
This text is hex color #0070ff on a striped black (#000000) and white (#ffffff) background.
This text is hex color #0070ff on a striped gray (#808080) and white (#ffffff) background.
This text is solid black (#000000) on a striped hex color #0070ff and white (#ffffff) background.
This text is solid white (#ffffff) on a striped hex color #0070ff and white (#ffffff) background.