2020 Colors
A comprehensive guide to hex color #0099ff

About hex color #0099ff - near-Microsoft blue

Hex color #0099ff is close to the color named "Microsoft blue". It's described as "blue". When humans think of blue in ads, the following may come to mind: water, appetite-curbing, human life, energy, and maturity. The color typically isn't associated with clothing. AMP, Shazam, and Portfolium are using a color close to Microsoft blue in their branding. (Explore brands using Microsoft blue).

In RGB colorspace, the hexadecimal color #0099ff is created using 0% red, 60% green, and 100% blue. In CMYK colorspace, you can make the color using 100% cyan, 40% magenta, 0% yellow, and 0% black.
 

RGB Composition
   
0%
 
60%
 
100%
   
    R   G   B    
CMYK Composition
 
100%
 
40%
 
0%
0%
 
  C   M   Y   K  

#0099ff is made up of R: 0, G: 153, B: 255 in RGB colorspace and C: 100, M:40, Y:0, K:0 in CMYK colorspace. Its decimal value is 39423 and the closest web-safe color code to it is #0099ff. Its closest named color is "Microsoft blue". White should be used ontop of #0099ff to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #0099ff. If you're a programmer, view the code snippets section for prepared language syntax.

hex #0099ff
Websafe hex #0099ff
rgb 0, 153, 255
rgb percent (%) 0%, 59.77%, 99.61%
rgba R: 0, G: 153, B: 255, A: 1.0
CMYK C: 100, M:40, Y:0, K:0
hsv 204, 100, 50
hsb 204, 100, 100
luma 118.626
Black or white text? #ffffff
Adobe RGB 86, 152, 252
Closest named color Microsoft blue
Hunter-Lab 54.77, 3.06, -74.39
CIE-L*ab 61.66, 3.58, -59.77
CIE-L*Ch(ab) 61.66, 59.87, 273.43
CIE-L*uv 61.66, -36.94, -96.49°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #0099ff. These color palettes have been mathematically proven to pair well in designs.
 

Complimentary

The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #0099ff and the second color is called the "compliment" #ff6600.

Design Tip: Complimentary colors do the job if you want an element to really stand out!

#ff6600
#0099ff

Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #0099ff is paired with the two colors to the left and the right of compliment color #ff6600.

Design Tip: The Split Complimentary color scheme offers most of the contrast of the Complimentary Color scheme but without being as intense.

#ffe500
#0099ff
#ff0019

Triadic

The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: This color scheme tends to produce colors that are quite vibrant, regardless of saturation.

#99ff00
#0099ff
#ff0099

Tetradic

The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: Find balance between the warm and cold colors if you desire to use the Tetradic color scheme in your design.

#00ff66
#ff6600
#ff0099
#0099ff

Analagous

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: Analagous colors often appear in nature. If you're designing with the outdoors in mind, keep this color harmony at your disposal.

#00ffe5
#0099ff
#0019ff

When designing or marketing products, especially on a worldwide platform like Amazon, color is important. This section contains links to Amazon products that have some relation to one of the attributes of the color #0099ff: "human life".
 

Please note that 2020 Colours will receive commission for purchases made through the affiliate links above. This page's Amazon links are paid advertisements and are not endoresements or reviews of the product.

Seeing darker, lighter, and tinted variations of the hex color #0099ff can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
 

Darker shades

Darker shades are produced by blending #0099ff with black #000000.

#001e33
#002d4c
#003d66
#004c7f
#005b99
#006bb2
#007acc
#0089e5

Lighter shades

Lighter shades are produced by blending #0099ff with white #FFFFFF.

#33adff
#4cb7ff
#66c1ff
#7fccff
#99d6ff
#b2e0ff
#cceaff
#e5f4ff

Tones

Tones are produced by blending #0099ff with gray #808080.

#668599
#5987a6
#4c8ab2
#408cbf
#338fcc
#2691d8
#1994e5
#0c96f2

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #0099ff as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #0099ff on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #0099ff could potentially look inside each of them, given perfect conditions. For example, #0099ff appears as #5e95f0 when in northern sky daylight and as #0799ff when in cool fluorescent.

Incandescent/tungsten
Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #0099ff

#0099ff might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Microsoft blue
Vivid cerulean
Azure
Dodger blue
Blue bolt
Cyan (process)
Capri
Deep sky blue

Furthest named colors to #0099ff

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #0099ff. Click on the colors to explore their unique information.

Red
Candy apple red
Scarlet
Ferrari red
Neon scarlet
Electric red
Red strawberry
Yellow

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #0099ff, or a color similar, can help you in determining whether the color is appropriate to your design.

Shazam uses the color #0088ff

#0088ff
#242424
#646464
#949494
#9911aa
#aadd22
#cc2288
#e4e4e4
#f4f4f4
#ff0033
#ff7700
#ffaa00

Gannett uses the color #009bff

#009bff
   

Portfolium uses the color #0099ff

#0099ff
#17ad49
#333333
#fb0a2a

AMP uses the color #0389ff

#0389ff
#0dd3ff
#1c79c0
 
Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #0099ff
Java new Color(0, 153, 255)
.NET Color.FromArgb(255, 0, 153, 255);
Objective-C [UIColor colorWithRed:0 green:0.6 blue:1 alpha:1.00000];
OpenGL glColor3f(0f, 0.6f, 1f);
Swift UIColor(red:0, green:0.6, blue:1, alpha:1.00000)
GameMaker Language (GML) $FF9900
Python Color('#0099ff')

This useful chart contains technical information about the hexadecimal color #0099ff. For example, the direct decimal conversion is 39423 while the individual RGB conversions are: 0, 153, 255.

BaseRedGreenBlue
Binary000000001001100111111111
Hex0099ff
Octal0231377
Decimal0153255

If you're considering using #0099ff in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #0099ff colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #0099ff on a solid black (#000000) background.

This text is hex color #0099ff on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #0099ff background.

This text is solid white (#ffffff) on a solid hex color #0099ff background.

This text is hex color #0099ff on a striped black (#000000) and white (#ffffff) background.

This text is hex color #0099ff on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #0099ff and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #0099ff and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #0099ff.

Buttons

The HTML and CSS used to create these elements comes from w3schools.com.
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