2020 Colors
A comprehensive guide to hex color #4040a4

About hex color #4040a4 - near-Blue (pigment)

Hex color #4040a4 is a variation of "Blue (pigment)". It's labeled as "blue". When people from western culture see blue in ads, they may think of some of the following attributes: water, coldness, a sense of security or trust, health care, and maturity. This color isn't popular for cars. Pearson, Estimote, and Cadbury are using a color close to Blue (pigment) in their branding. (Explore brands using Blue (pigment)).

In RGB colorspace, the hexadecimal color #4040a4 is created using 25.1% red, 25.1% green, and 64.3% blue. In CMYK colorspace, you can make the color using 61% cyan, 61% magenta, 0% yellow, and 35.7% black.
 

RGB Composition
   
25.1%
 
25.1%
 
64.3%
   
    R   G   B    
CMYK Composition
 
61%
 
61%
 
0%
35.7%
 
  C   M   Y   K  

#4040a4 is made up of R: 64, G: 64, B: 164 in RGB colorspace and C: 60.98, M:60.98, Y:0, K:35.69 in CMYK colorspace. Its decimal value is 4210852 and the closest web-safe color code to it is #333399. Its closest named color is "Blue (pigment)". White should be used ontop of #4040a4 to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #4040a4. If you're a programmer, view the code snippets section for prepared language syntax.

hex #4040a4
Websafe hex #333399
rgb 64, 64, 164
rgb percent (%) 25%, 25%, 64.06%
rgba R: 64, G: 64, B: 164, A: 1.0
CMYK C: 60.98, M:60.98, Y:0, K:35.69
hsv 240, 43.86, 44.71
hsb 240, 60.98, 64.31
luma 75.236
Black or white text? #ffffff
Adobe RGB 66, 66, 160
Closest named color Blue (pigment)
Hunter-Lab 27.27, 23.8, -62.99
CIE-L*ab 32.78, 30.77, -54.18
CIE-L*Ch(ab) 32.78, 62.31, 299.59
CIE-L*uv 32.78, -5.46, -75.67°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #4040a4. These color palettes have been mathematically proven to pair well in designs.
 

Complimentary

The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #4040a4 and the second color is called the "compliment" #a3a33f.

Design Tip: It's not unusual for complimentary colors to appear jarring given their contrast, so be sure to tweak vibrancies to your liking.

#a3a33f
#4040a4

Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #4040a4 is paired with the two colors to the left and the right of compliment color #a3a33f.

Design Tip: If you're new to designing, basing your color choices off the Split Complimentary color scheme is a good idea; it's not as easy to mess up the color pairing when it's being used.

#71a33f
#4040a4
#a3713f

Triadic

The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: Use this color scheme carefully and spend time balancing where and when each color is used.

#3fa33f
#4040a4
#a33f3f

Tetradic

The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: To successfuly incorpoate Tetradic colors in your designs, you'll need to plan carefully.

#3fa3a3
#a3a33f
#a33f3f
#4040a4

Analagous

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: Analagous colors often appear in nature. If you're designing with the outdoors in mind, keep this color harmony at your disposal.

#3f71a3
#4040a4
#713fa3

When designing or marketing products, especially on a worldwide platform like Amazon, color is important. This section contains links to Amazon products that have some relation to one of the attributes of the color #4040a4: "energy".
 

Please note that 2020 Colours will receive commission for purchases made through the affiliate links above. This page's Amazon links are paid advertisements and are not endoresements or reviews of the product.

Seeing darker, lighter, and tinted variations of the hex color #4040a4 can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
 

Darker shades

Darker shades are produced by blending #4040a4 with black #000000.

#0c0c20
#131331
#191941
#202052
#262662
#2c2c72
#333383
#393993

Lighter shades

Lighter shades are produced by blending #4040a4 with white #FFFFFF.

#6666b6
#7979bf
#8c8cc8
#9f9fd1
#b2b2da
#c5c5e3
#d8d8ec
#ebebf5

Tones

Tones are produced by blending #4040a4 with gray #808080.

#737387
#6c6c8a
#66668e
#606092
#595995
#535399
#4c4c9c
#4646a0

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #4040a4 as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #4040a4 on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #4040a4 could potentially look inside each of them, given perfect conditions. For example, #4040a4 appears as #533c9b when in northern sky daylight and as #0047c9 when in white fluorescent.

Incandescent/tungsten
Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #4040a4

#4040a4 might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Blue (pigment)
Violet-blue
Ocean blue
Facebook Blue
Chinese blue
Christmas blue
Dark slate blue
Plump Purple

Furthest named colors to #4040a4

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #4040a4. Click on the colors to explore their unique information.

Yellow
Lemon glacier
Lemon
Neon yellow
Yellow Sunshine
Cadmium yellow
Christmas yellow
Yellow rose

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #4040a4, or a color similar, can help you in determining whether the color is appropriate to your design.

Pearson uses the color #364395

#364395
#008b5d
#9d1348
#ed6b06

Cadbury uses the color #472f92

#472f92
   

Estimote uses the color #373b9c

#373b9c
#39b7dd
#6a9c84
#790f59
#ccc900
#f784b6
  
Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #4040a4
Java new Color(64, 64, 164)
.NET Color.FromArgb(255, 64, 64, 164);
Objective-C [UIColor colorWithRed:0.251 green:0.251 blue:0.6431 alpha:1.00000];
OpenGL glColor3f(0.251f, 0.251f, 0.6431f);
Swift UIColor(red:0.251, green:0.251, blue:0.6431, alpha:1.00000)
GameMaker Language (GML) $A44040
Python Color('#4040a4')

This useful chart contains technical information about the hexadecimal color #4040a4. For example, the direct decimal conversion is 4210852 while the individual RGB conversions are: 64, 64, 164.

BaseRedGreenBlue
Binary010000000100000010100100
Hex4040a4
Octal100100244
Decimal6464164

If you're considering using #4040a4 in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #4040a4 colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #4040a4 on a solid black (#000000) background.

This text is hex color #4040a4 on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #4040a4 background.

This text is solid white (#ffffff) on a solid hex color #4040a4 background.

This text is hex color #4040a4 on a striped black (#000000) and white (#ffffff) background.

This text is hex color #4040a4 on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #4040a4 and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #4040a4 and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #4040a4.

Buttons

The HTML and CSS used to create these elements comes from w3schools.com.
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