2020 Colors
A comprehensive guide to hex color #737373

About hex color #737373 - near-Nickel

Hex color #737373 should not to be confused with "Nickel". It's described as "gray". When humans think of gray in brand logos, they might associate it with: being clean, glamorous, graceful, travel, and middle-ground. This color isn't popular for food and restaurants. Dindr, Northwestern University, and 14 others are using a color close to Nickel in their branding. (Explore brands using Nickel).

In RGB colorspace, the hexadecimal color #737373 is created using 45.1% red, 45.1% green, and 45.1% blue. In CMYK colorspace, you can make the color using 0% cyan, 0% magenta, 0% yellow, and 54.9% black.
 

RGB Composition
   
45.1%
 
45.1%
 
45.1%
   
    R   G   B    
CMYK Composition
 
0%
 
0%
 
0%
54.9%
 
  C   M   Y   K  

#737373 is made up of R: 115, G: 115, B: 115 in RGB colorspace and C: 0, M:0, Y:0, K:54.9 in CMYK colorspace. Its decimal value is 7566195 and the closest web-safe color code to it is #666666. Its closest named color is "Nickel". White should be used ontop of #737373 to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #737373. If you're a programmer, view the code snippets section for prepared language syntax.

hex #737373
Websafe hex #666666
rgb 115, 115, 115
rgb percent (%) 44.92%, 44.92%, 44.92%
rgba R: 115, G: 115, B: 115, A: 1.0
CMYK C: 0, M:0, Y:0, K:54.9
hsv 0, 0, 45.1
hsb 0, 0, 45.1
luma 114.885
Black or white text? #ffffff
Adobe RGB 114, 114, 114
Closest named color Nickel
Hunter-Lab 41.41, 0, -0
CIE-L*ab 48.44, 0, -0.01
CIE-L*Ch(ab) 48.44, 0.01, 296.81
CIE-L*uv 48.44, 0, -0.01°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #737373. These color palettes have been mathematically proven to pair well in designs.
 

Complimentary

The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #737373 and the second color is called the "compliment" #737373.

Design Tip: Complimentary colors do the job if you want an element to really stand out!

#737373
#737373

Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #737373 is paired with the two colors to the left and the right of compliment color #737373.

Design Tip: The Split Complimentary color scheme offers most of the contrast of the Complimentary Color scheme but without being as intense.

#737373
#737373
#737373

Triadic

The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: Similar to the Split Complimentary color scheme, it's smart to use the secondary colors for accents and highlights.

#737373
#737373
#737373

Tetradic

The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: To successfuly incorpoate Tetradic colors in your designs, you'll need to plan carefully.

#737373
#737373
#737373
#737373

Analagous

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: Finding the right contrast may prove to be a challenge when working with Analagous colors.

#737373
#737373
#737373

When designing or marketing products, especially on a worldwide platform like Amazon, color is important. This section contains links to Amazon products that have some relation to one of the attributes of the color #737373: "elegant".
 

Please note that 2020 Colours will receive commission for purchases made through the affiliate links above. This page's Amazon links are paid advertisements and are not endoresements or reviews of the product.

Seeing darker, lighter, and tinted variations of the hex color #737373 can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
 

Darker shades

Darker shades are produced by blending #737373 with black #000000.

#171717
#222222
#2e2e2e
#393939
#454545
#505050
#5c5c5c
#676767

Lighter shades

Lighter shades are produced by blending #737373 with white #FFFFFF.

#8f8f8f
#9d9d9d
#ababab
#b9b9b9
#c7c7c7
#d5d5d5
#e3e3e3
#f1f1f1

Tones

Tones are produced by blending #737373 with gray #808080.

#7d7d7d
#7c7c7c
#7a7a7a
#797979
#787878
#767676
#757575
#747474

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #737373 as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #737373 on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #737373 could potentially look inside each of them, given perfect conditions. For example, #737373 appears as #70737c when in old direct sunlight at noon and as #687489 when in cool fluorescent.

Incandescent/tungsten
Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #737373

#737373 might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Nickel
Sonic silver
Dark silver
Old lavender
Smoke
Dim gray
AuroMetalSaurus
Xanadu

Furthest named colors to #737373

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #737373. Click on the colors to explore their unique information.

White
Baby powder
Lotion
Snow
Tooth
Milk
Ghost white
Azure mist

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #737373, or a color similar, can help you in determining whether the color is appropriate to your design.

Duolingo uses the color #6f6f6f

#6f6f6f
#14d4f4
#1cb0f6
#4c4c4c
#7ac70c
#8549ba
#8ee000
#a560e8
#bff199
#cfcfcf
#d33131
#e53838
#f0f0f0
#f7c8c9
#faa918
#ffc715

Olympus uses the color #777777

#777777
#08107b
#dfb226
 

Sony uses the color #7c8285

#000000
#7c8285
#00a4e8
#165b65
#697d99
#96b8db
#a4dbdb
#b1b134
#b24f3f
#b2c8bd
#b51f29
#bbd634
#bfbdb0
#dbe3b6
#dc9018
#df8f2d
#e31a22
#f4979c
#f58268
#fdd666

Dindr uses the color #6a6b6a

#6a6b6a
#56c1ab
#ed6856
#ee4c58
#ef5956
#f07654
#f38654
#f69653
#f9a852
#fdb94e
  

Hyatt uses the color #6d6e71

#6d6e71
#006e96
#8c8700
#ad5f7d
#bf5b20
#d79100
  

Continental AG uses the color #737373

#000000
#004eaf
#00a5dc
#057855
#737373
#2db928
#969696
#cdcdcd
#f0f0f0
#ff2d37
#ffa500
 

University of North Carolina uses the color #767676

#767676
#007fae
#13294b
#151515
#4b9cd3
#e1e1e1
  

Adobe uses the color #6a737b

#6a737b
#00a4e4
#8a7967
#c1d82f
#fbb034
#ff0000
#ffdd00
 

Oktopost uses the color #696969

#696969
#001f2d
#008fd4
#cccccc
#eeeeee
   

American Red Cross uses the color #6d6e70

#000000
#6d6e70
#004b79
#0091cd
#537b35
#56a0d3
#7f181b
#8ec06c
#9f9fa3
#b4a996
#c4dff6
#d7d7d8
#d7d7d8
#ecb731
#ed1b2e
 

Microsoft Surface uses the color #737373

#000000
#505050
#737373
#0078d7
#eeeeee
   

ÖBB uses the color #6e6e6e

#6e6e6e
#e2002a
  

Texas A&M University uses the color #707373

#707373
#003c71
#332c2c
#500000
#5b6236
#744f28
#998542
#d6d3c4

Northwestern University uses the color #716c6b

#716c6b
#342f2e
#401f68
#4e2a84
#836eaa
#b6acd1
#bbb8b8
#d8d6d6
#e4e0ee
   

Samsung uses the color #75787b

#75787b
#0057b8
#009ca6
#00a9e0
#00b140
#0689d8
#1428a0
#685bc7
#c800a1
#e4002b
#ff6900
#ffc600

Oracle uses the color #7f7f7f

#000000
#7f7f7f
#ff0000
 
Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #737373
Java new Color(115, 115, 115)
.NET Color.FromArgb(255, 115, 115, 115);
Objective-C [UIColor colorWithRed:0.451 green:0.451 blue:0.451 alpha:1.00000];
OpenGL glColor3f(0.451f, 0.451f, 0.451f);
Swift UIColor(red:0.451, green:0.451, blue:0.451, alpha:1.00000)
GameMaker Language (GML) $737373
Python Color('#737373')

This useful chart contains technical information about the hexadecimal color #737373. For example, the direct decimal conversion is 7566195 while the individual RGB conversions are: 115, 115, 115.

BaseRedGreenBlue
Binary011100110111001101110011
Hex737373
Octal163163163
Decimal115115115

If you're considering using #737373 in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #737373 colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #737373 on a solid black (#000000) background.

This text is hex color #737373 on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #737373 background.

This text is solid white (#ffffff) on a solid hex color #737373 background.

This text is hex color #737373 on a striped black (#000000) and white (#ffffff) background.

This text is hex color #737373 on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #737373 and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #737373 and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #737373.

Buttons

The HTML and CSS used to create these elements comes from w3schools.com.
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