2020 Colors
A comprehensive guide to hex color #7f7fad

About hex color #7f7fad - near-Shadow blue

Hex color #7f7fad is a variation of "Shadow blue". It's labeled as "blue". When people from western culture see blue in ads, they may think of some of the following attributes: water, coldness, a sense of security or trust, health care, and maturity. This color isn't popular for cars. TiVo, United Way, and Northwestern University are using a color close to Shadow blue in their branding. (Explore brands using Shadow blue).

In RGB colorspace, the hexadecimal color #7f7fad is created using 49.8% red, 49.8% green, and 67.8% blue. In CMYK colorspace, you can make the color using 26.6% cyan, 26.6% magenta, 0% yellow, and 32.2% black.

RGB Composition
    R   G   B    
CMYK Composition
  C   M   Y   K  

#7f7fad is made up of R: 127, G: 127, B: 173 in RGB colorspace and C: 26.59, M:26.59, Y:0, K:32.16 in CMYK colorspace. Its decimal value is 8355757 and the closest web-safe color code to it is #666699. Its closest named color is "Shadow blue". White should be used ontop of #7f7fad to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #7f7fad. If you're a programmer, view the code snippets section for prepared language syntax.

hex #7f7fad
Websafe hex #666699
rgb 127, 127, 173
rgb percent (%) 49.61%, 49.61%, 67.58%
rgba R: 127, G: 127, B: 173, A: 1.0
CMYK C: 26.59, M:26.59, Y:0, K:32.16
hsv 240, 21.9, 58.82
hsb 240, 26.59, 67.84
luma 132.071
Black or white text? #ffffff
Adobe RGB 126, 126, 170
Closest named color Shadow blue
Hunter-Lab 47.65, 8.76, -23.17
CIE-L*ab 54.77, 10.48, -24.33
CIE-L*Ch(ab) 54.77, 26.49, 293.3
CIE-L*uv 54.77, -2.74, -37.99°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #7f7fad. These color palettes have been mathematically proven to pair well in designs.


The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #7f7fad and the second color is called the "compliment" #acac7e.

Design Tip: It's not unusual for complimentary colors to appear jarring given their contrast, so be sure to tweak vibrancies to your liking.


Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #7f7fad is paired with the two colors to the left and the right of compliment color #acac7e.

Design Tip: If you're new to designing, basing your color choices off the Split Complimentary color scheme is a good idea; it's not as easy to mess up the color pairing when it's being used.



The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: Use this color scheme carefully and spend time balancing where and when each color is used.



The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: To successfuly incorpoate Tetradic colors in your designs, you'll need to plan carefully.



The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: Analagous colors often appear in nature. If you're designing with the outdoors in mind, keep this color harmony at your disposal.


When designing or marketing products, especially on a worldwide platform like Amazon, color is important. This section contains links to Amazon products that have some relation to one of the attributes of the color #7f7fad: "offices".

Please note that 2020 Colours will receive commission for purchases made through the affiliate links above. This page's Amazon links are paid advertisements and are not endoresements or reviews of the product.

Seeing darker, lighter, and tinted variations of the hex color #7f7fad can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.

Darker shades

Darker shades are produced by blending #7f7fad with black #000000.


Lighter shades

Lighter shades are produced by blending #7f7fad with white #FFFFFF.



Tones are produced by blending #7f7fad with gray #808080.


A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #7f7fad as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #7f7fad on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #7f7fad could potentially look inside each of them, given perfect conditions. For example, #7f7fad appears as #917ba0 when in northern sky daylight and as #3f84da when in white fluorescent.

Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #7f7fad

#7f7fad might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Shadow blue
Cool grey
Light slate gray
Middle blue purple
Lavender purple
Weldon Blue
Roman silver

Furthest named colors to #7f7fad

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #7f7fad. Click on the colors to explore their unique information.

Electric green
Green (Color Wheel) (X11 green)
Lime (web) (X11 green)
Lemon glacier

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #7f7fad, or a color similar, can help you in determining whether the color is appropriate to your design.

TiVo uses the color #6a76ac


United Way uses the color #7c81b8


Northwestern University uses the color #836eaa

Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #7f7fad
Java new Color(127, 127, 173)
.NET Color.FromArgb(255, 127, 127, 173);
Objective-C [UIColor colorWithRed:0.498 green:0.498 blue:0.6784 alpha:1.00000];
OpenGL glColor3f(0.498f, 0.498f, 0.6784f);
Swift UIColor(red:0.498, green:0.498, blue:0.6784, alpha:1.00000)
GameMaker Language (GML) $AD7F7F
Python Color('#7f7fad')

This useful chart contains technical information about the hexadecimal color #7f7fad. For example, the direct decimal conversion is 8355757 while the individual RGB conversions are: 127, 127, 173.


If you're considering using #7f7fad in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #7f7fad colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #7f7fad on a solid black (#000000) background.

This text is hex color #7f7fad on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #7f7fad background.

This text is solid white (#ffffff) on a solid hex color #7f7fad background.

This text is hex color #7f7fad on a striped black (#000000) and white (#ffffff) background.

This text is hex color #7f7fad on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #7f7fad and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #7f7fad and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #7f7fad.


The HTML and CSS used to create these elements comes from w3schools.com.
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