2020 Colors
A comprehensive guide to hex color #90bd31

About hex color #90bd31 - near-Yellow-green

Hex color #90bd31 is related to "Yellow-green". It's labeled as "yellow". When people from western culture see yellow in marketing, they might associate it with: a sense of warmth, having their attention grabbed, self-esteem, food and restaurants, and being center-of-attention. This color isn't popular for clothing. Shopify, More4, and Khan Academy are using a color close to Yellow-green in their branding. (Explore brands using Yellow-green).

In RGB colorspace, the hexadecimal color #90bd31 is created using 56.5% red, 74.1% green, and 19.2% blue. In CMYK colorspace, you can make the color using 23.8% cyan, 0% magenta, 74.1% yellow, and 25.9% black.
 

RGB Composition
   
56.5%
 
74.1%
 
19.2%
   
    R   G   B    
CMYK Composition
 
23.8%
 
0%
 
74.1%
25.9%
 
  C   M   Y   K  

#90bd31 is made up of R: 144, G: 189, B: 49 in RGB colorspace and C: 23.81, M:0, Y:74.07, K:25.88 in CMYK colorspace. Its decimal value is 9485617 and the closest web-safe color code to it is #99cc33. Its closest named color is "Yellow-green". White should be used ontop of #90bd31 to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #90bd31. If you're a programmer, view the code snippets section for prepared language syntax.

hex #90bd31
Websafe hex #99cc33
rgb 144, 189, 49
rgb percent (%) 56.25%, 73.83%, 19.14%
rgba R: 144, G: 189, B: 49, A: 1.0
CMYK C: 23.81, M:0, Y:74.07, K:25.88
hsv 79.29, 58.82, 46.67
hsb 79.29, 74.07, 74.12
luma 159.536
Black or white text? #ffffff
Adobe RGB 157, 188, 66
Closest named color Yellow-green
Hunter-Lab 65.23, -28.32, 34.74
CIE-L*ab 71.25, -34.67, 61.65
CIE-L*Ch(ab) 71.25, 70.73, 119.35
CIE-L*uv 71.25, -22.43, 75.05°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #90bd31. These color palettes have been mathematically proven to pair well in designs.
 

Complimentary

The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #90bd31 and the second color is called the "compliment" #5d31bd.

Design Tip: It's not unusual for complimentary colors to appear jarring given their contrast, so be sure to tweak vibrancies to your liking.

#5d31bd
#90bd31

Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #90bd31 is paired with the two colors to the left and the right of compliment color #5d31bd.

Design Tip: If you're new to designing, basing your color choices off the Split Complimentary color scheme is a good idea; it's not as easy to mess up the color pairing when it's being used.

#a331bd
#90bd31
#314abd

Triadic

The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: Similar to the Split Complimentary color scheme, it's smart to use the secondary colors for accents and highlights.

#bd3190
#90bd31
#3190bd

Tetradic

The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: To successfuly incorpoate Tetradic colors in your designs, you'll need to plan carefully.

#bd5d31
#5d31bd
#3190bd
#90bd31

Analagous

The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: This color scheme typically doesn't produce tension as all three colors tend to be either warm or cold.

#bda331
#90bd31
#4abd31

When designing or marketing products, especially on a worldwide platform like Amazon, color is important. This section contains links to Amazon products that have some relation to one of the attributes of the color #90bd31: "the home".
 

Please note that 2020 Colours will receive commission for purchases made through the affiliate links above. This page's Amazon links are paid advertisements and are not endoresements or reviews of the product.

Seeing darker, lighter, and tinted variations of the hex color #90bd31 can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
 

Darker shades

Darker shades are produced by blending #90bd31 with black #000000.

#1c2509
#2b380e
#394b13
#485e18
#56711d
#648422
#739727
#81aa2c

Lighter shades

Lighter shades are produced by blending #90bd31 with white #FFFFFF.

#a6ca5a
#b1d06e
#bcd783
#c7de98
#d2e4ac
#ddebc1
#e8f1d5
#f3f8ea

Tones

Tones are produced by blending #90bd31 with gray #808080.

#838c70
#849268
#869860
#889e58
#89a450
#8baa48
#8cb040
#8eb638

A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #90bd31 as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #90bd31 on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #90bd31 could potentially look inside each of them, given perfect conditions. For example, #90bd31 appears as #9abc00 when in old daylight and as #6fc07a when in white fluorescent.

Incandescent/tungsten
Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #90bd31

#90bd31 might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Yellow-green
Dark lemon lime
Android green
Citron
Acid green
Limerick
Kiwi
Green (RYB)

Furthest named colors to #90bd31

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #90bd31. Click on the colors to explore their unique information.

Blue
Fuchsia
Magenta
Electric ultramarine
Ultramarine
Phlox
Psychedelic purple
Vivid orchid

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #90bd31, or a color similar, can help you in determining whether the color is appropriate to your design.

More4 uses the color #91be3e

#91be3e
#0081b4
#00af3e
#29245c
#333c41
#39a6dd
#85b7e2
#949483
#96cbb3
#9f1f5c
#dde2e0
#e5352b
#e990ab
#eb0973
#ef9020
#f47b7b
#ffd616
   

Big Cartel uses the color #a0ac48

#a0ac48
#70b29c
  

Shopify uses the color #96bf48

#96bf48
#2d3538
#479ccf
#666666
#f2f7fa
#f5f5f5
  

UCSF uses the color #90bd31

#90bd31
#052049
#178ccb
#18a3ac
#f48024
   

Khan Academy uses the color #9cb443

#9cb443
#242f3a
  
Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #90bd31
Java new Color(144, 189, 49)
.NET Color.FromArgb(255, 144, 189, 49);
Objective-C [UIColor colorWithRed:0.5647 green:0.7412 blue:0.1922 alpha:1.00000];
OpenGL glColor3f(0.5647f, 0.7412f, 0.1922f);
Swift UIColor(red:0.5647, green:0.7412, blue:0.1922, alpha:1.00000)
GameMaker Language (GML) $31BD90
Python Color('#90bd31')

This useful chart contains technical information about the hexadecimal color #90bd31. For example, the direct decimal conversion is 9485617 while the individual RGB conversions are: 144, 189, 49.

BaseRedGreenBlue
Binary100100001011110100110001
Hex90bd31
Octal22027561
Decimal14418949

If you're considering using #90bd31 in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #90bd31 colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #90bd31 on a solid black (#000000) background.

This text is hex color #90bd31 on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #90bd31 background.

This text is solid white (#ffffff) on a solid hex color #90bd31 background.

This text is hex color #90bd31 on a striped black (#000000) and white (#ffffff) background.

This text is hex color #90bd31 on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #90bd31 and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #90bd31 and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #90bd31.

Buttons

The HTML and CSS used to create these elements comes from w3schools.com.
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