2020 Colors
A comprehensive guide to hex color #9f40bf

About hex color #9f40bf - near-Purple Plum

Hex color #9f40bf greatly resembles "Purple Plum". It's described as "purple". When humans think of purple in ads, the following may come to mind: having wisdom, anti-aging and not growing old, their spiritual life, cutting-edge, and finance and wealth. It's rarely tied to the home. McDonald’s and Yo are using a color close to Purple Plum in their branding. (Explore brands using Purple Plum).

In RGB colorspace, the hexadecimal color #9f40bf is created using 62.4% red, 25.1% green, and 74.9% blue. In CMYK colorspace, you can make the color using 16.8% cyan, 66.5% magenta, 0% yellow, and 25.1% black.

RGB Composition
    R   G   B    
CMYK Composition
  C   M   Y   K  

#9f40bf is made up of R: 159, G: 64, B: 191 in RGB colorspace and C: 16.75, M:66.49, Y:0, K:25.1 in CMYK colorspace. Its decimal value is 10436799 and the closest web-safe color code to it is #9933cc. Its closest named color is "Purple Plum". White should be used ontop of #9f40bf to ensure the best legibility.

Here's a color conversion chart. It contains technical information about the hex color #9f40bf. If you're a programmer, view the code snippets section for prepared language syntax.

hex #9f40bf
Websafe hex #9933cc
rgb 159, 64, 191
rgb percent (%) 62.11%, 25%, 74.61%
rgba R: 159, G: 64, B: 191, A: 1.0
CMYK C: 16.75, M:66.49, Y:0, K:25.1
hsv 284.88, 49.8, 50
hsb 284.88, 66.49, 74.9
luma 106.692
Black or white text? #ffffff
Adobe RGB 139, 66, 186
Closest named color Purple Plum
Hunter-Lab 38.47, 54.06, -55.52
CIE-L*ab 45.36, 58.16, -49.33
CIE-L*Ch(ab) 45.36, 76.26, 319.69
CIE-L*uv 45.36, 33.94, -79.78°

Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #9f40bf. These color palettes have been mathematically proven to pair well in designs.


The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #9f40bf and the second color is called the "compliment" #61bf40.

Design Tip: Complimentary colors do the job if you want an element to really stand out!


Split Complimentary

The Split Complimentary color scheme is made up of three colors. The base color #9f40bf is paired with the two colors to the left and the right of compliment color #61bf40.

Design Tip: The Split Complimentary color scheme offers most of the contrast of the Complimentary Color scheme but without being as intense.



The Triadic color scheme is made up of three colors. When viewed on a color wheel, all three colors are spaced evenly (120°) apart.

Design Tip: This color scheme tends to produce colors that are quite vibrant, regardless of saturation.



The Tetradic color scheme is made up of four colors. When viewed on a color wheel, all four colors are spaced evenly (90°) apart.

Design Tip: The Tetradic color scheme is a highly-aggressive color scheme as all four colors fight for dominance.



The Analagous color scheme is made up of three colors. The three colors sit next to one another on the color wheel. The palette is made in similar fashion to how the Split Complimentary palette is made. However, the two secondary colors are adjacent to the base, not the compliment.

Design Tip: Analagous colors often appear in nature. If you're designing with the outdoors in mind, keep this color harmony at your disposal.


When designing or marketing products, especially on a worldwide platform like Amazon, color is important. This section contains links to Amazon products that have some relation to one of the attributes of the color #9f40bf: "their spiritual life".

Please note that 2020 Colours will receive commission for purchases made through the affiliate links above. This page's Amazon links are paid advertisements and are not endoresements or reviews of the product.

Seeing darker, lighter, and tinted variations of the hex color #9f40bf can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.

Darker shades

Darker shades are produced by blending #9f40bf with black #000000.


Lighter shades

Lighter shades are produced by blending #9f40bf with white #FFFFFF.



Tones are produced by blending #9f40bf with gray #808080.


A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #9f40bf as the base color. The secondary colors come from the Color Harmonies section above.

Below each gradient is the CSS color code that was used to create it. You can copy and paste it so it can be used in designs of your own.

For more information on how to apply gradients, visit the w3schools.com page on CSS gradients.

Seeing #9f40bf on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #9f40bf could potentially look inside each of them, given perfect conditions. For example, #9f40bf appears as #a73cb6 when in old daylight and as #9043d7 when in cool fluorescent.

Old direct sunlight at noon
Old daylight
ICC profile PCS
Mid-morning daylight
Daylight, sRGB, Adobe-RGB
North sky daylight
Equal energy
Daylight Fluorescent
Cool fluorescent
White Fluorescent
Warm White Fluorescent
Daylight Fluorescent
Lite White Fluorescent
Daylight fluorescent, D65 simulator
Sylvania F40, D50 simulator
Cool White Fluorescent
Ultralume 50, Philips TL85
Ultralume 40, Philips TL84
Ultralume 30, Philips TL83
Data used in calculating these colors comes courtesy of Easy RGB.

Colors that have names have reached a point of status where they're more than just a hex code: they're real-world associated. View a list of all 1,500+ named colors.

Closest named colors to #9f40bf

#9f40bf might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.

Purple Plum
Dark orchid
Deep lilac
Deep fuchsia
Fuchsia (Crayola)
Medium orchid

Furthest named colors to #9f40bf

Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #9f40bf. Click on the colors to explore their unique information.

Electric green
Green (Color Wheel) (X11 green)
Lime (web) (X11 green)
Lemon glacier
Chlorophyll green

Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #9f40bf, or a color similar, can help you in determining whether the color is appropriate to your design.

McDonald’s uses the color #9748a8


Yo uses the color #8e44ad

Brand data comes courtesy of Brand Colors. Brands linked may not be suitable for all ages and in no way affiliated with 2020 Colors.

Here you can easily copy-and-paste formatted color code for use with your favorite programming/markup languages like HTML/CSS, Java, Objective-C, and GameMaker Language.

HTML, CSS #9f40bf
Java new Color(159, 64, 191)
.NET Color.FromArgb(255, 159, 64, 191);
Objective-C [UIColor colorWithRed:0.6235 green:0.251 blue:0.749 alpha:1.00000];
OpenGL glColor3f(0.6235f, 0.251f, 0.749f);
Swift UIColor(red:0.6235, green:0.251, blue:0.749, alpha:1.00000)
GameMaker Language (GML) $BF409F
Python Color('#9f40bf')

This useful chart contains technical information about the hexadecimal color #9f40bf. For example, the direct decimal conversion is 10436799 while the individual RGB conversions are: 159, 64, 191.


If you're considering using #9f40bf in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.

Icons courtesy of Font Awesome.

We learned earlier that White-colored text should be used on a #9f40bf colored background for best readability. But, you can be the judge of that by looking at the examples below.

This text is hex color #9f40bf on a solid black (#000000) background.

This text is hex color #9f40bf on a solid white (#ffffff) background.

This text is solid black (#000000) on a solid hex color #9f40bf background.

This text is solid white (#ffffff) on a solid hex color #9f40bf background.

This text is hex color #9f40bf on a striped black (#000000) and white (#ffffff) background.

This text is hex color #9f40bf on a striped gray (#808080) and white (#ffffff) background.

This text is solid black (#000000) on a striped hex color #9f40bf and white (#ffffff) background.

This text is solid white (#ffffff) on a striped hex color #9f40bf and white (#ffffff) background.

Patterns courtesy of Hero Patterns.

If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #9f40bf.


The HTML and CSS used to create these elements comes from w3schools.com.
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